Hi, I am Daniel.
A strategic thinker, visionary and a Nielsen Norman Group-certified Product Manager & Designer with 15 years in digital growth. Ex SEB and IKEA.
My work is featured in
About.
Product lifecycle management
I am a self-driven and proactive generalist with passion for product management and well-crafted solutions built on real world problems, strategic thinking and excellent cross-functional cooperation. I have the capacity to manage the entire product lifecycle and different stages of the product.
Business acumen
With experience from SEB and shipping two unique card products I have a deep understanding of product and and strategic visioning, prioritization and activity breakdown, but also how to effectively set up, track, and measure business and product impact using metrics.
Mentoring & coach
I have a proven track record of mentoring and coaching product managers and designers in their daily work, with a strong focus on finding the right path, strategic decisions, product visioning, enhancing experiences for mobile, internal platforms, web and propositions.
Cross-functional thinking
My background in computer science and full-stack development gives me a solid grasp of technical feasibility across web, mobile and physical units. I combine this with a data-driven understanding of user needs and clear communication to align with stakeholder expectations.
Case study.
My latest product release that enhances customer offerings and increase loyalty through embedded finance. Contains design approach, business impact, Figma prototype and solution explanation.
Other work.
Humlakortet
Humlakortet was the first debit Mastercard in Sweden with a value proposition, a completely new way of being rewarded for shopping with the money you have and for not changing your shopping behavior. Humlakortet was built on SEB Embedded's Banking-as-a-Service platform and when the product was released, we were SEB's first BaaS-client.
Victorin Jewelry
Through modern Swedish craftsmanship, we want to combine and preserve the ancient usage of natural gemstones and crystals. We support the important work for mental health awareness. 10% of our sales are donated to Tim Bergling Foundation and Suicide Zero. Both of the organizations actively works to reduce the stigma of mental illness and increase awareness of suicide and how it affects individuals, families and the society.
Design concept.
Explored business operations and brand communication of an investment banking firm, focusing on wealth management and private banking.